Foxtrot Market : Shop By Brand
The Problem
Brands sold in-store are not getting enough visibility. These are a mixture of up and coming and esatblished brands.
The Solution
We designed a list of brands to highlight on the homepage, navigation bar and search page. This would provide an unobtrusive highlight of these brands.
The Outcome
Sales from the highlighted brands rose an average on 2.5% the following month. It was then expanded to be shown on the main gating page, further increasing visibility for brand new users.
