Foxtrot Market : Third Party Authentication

The Problem

If users want to complete a purchase, they need to be logged in. We have our standard in-house login, but it takes users some time to get started. Thus, preventing some users from completing the login process. We want to make it easy to create an account and get your order out.

problem

The Solution

The solution was to use the Login with Google/Apple button to authenticate quickly and get the user shopping. The Google and Apple authenticators then work with our in-house system to create a user account asynchronously. The user has the ease of using and already established account.

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The Outcome

  • In the first month, sales increased by 5%.
  • Abandoned carts decreased by 37%.
success